Working Her Butt Off For Dance Dream. Business Ideas, After 15 years in corporate world, Cheryl Smith gave it all up to return to her lifelong love of dancing and start her social dance business. When the first time begun she sold her car, gave a way her suits, shed previous boyfriend and 25 kilograms, then she danced and earn very little money. She had been unhappy for several years and it seems as though every time she received a salary increase. She was desperately missed dancing but life was so full of work, then sho could not get emough money to go out and dance.

Now, Smith’s company had turns over about $500.00 annually and employs eight full time and 15 casual dance teachers across 30 Melbourne venues.  She said about keys to its success is its accessibility, mobility and reach.

They did not exist in one location, that wanted to reach lots of people and move away from traditional dance studio where you rent premises and plough your energy and marketing spend into one area without the ability pool people from elsewhere.